S/U or swipe up is a call-to-action that can be used on snaps or stories on Snapchat.
Related: How to ‘Swipe up’ on Instagram How is S/U used on Snapchat? Snapchat has always allowed you to attach links to your snaps, but few people know about the ‘swipe up’ function, since the snap doesn’t say so by default (unlike Instagram). The idea was to create a quick way to add web links on Stories. The swipe up action launched a link that the account holder could customize. The term was introduced on Instagram as a call-to-action to encourage users to swipe up on Stories.
It is quite a common acronym and is used quite extensively on other social media apps too. S/U is an acronym that stands for ‘Swipe Up’.
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